Do you see a change in betting patterns with events like Euro 2016 ? What challenges does it present ?
How is BetVictor preparing for Euro 2016 ?
Is it true that major upsets such as Leicester City this season are good news for betting companies ?
EURO 2016 has helped us to differentiate ourselves from our competitors .
Do you see a change in betting patterns with events like Euro 2016 ? What challenges does it present ?
The Euros sees bets being placed by those once-every-two-years football supporters . One of the challenges we face is trying to retain these punters after the Euros are over . We aim to make sure BetVictor is the bookmaker of choice for the football bettor for Euro 2016 and beyond .
How is BetVictor preparing for Euro 2016 ?
We have been focused on “ best price ” in football for years and are widely acknowledged as the best value operator in the sport .
Our policy will not change during the Euros ; we will continue to offer best prices on football including Price Promise which is a best price guarantee on all football accas , five-folds and above , compared to our main competitors . We are very confident that our strong football pricing proposition allied to our Million Pound Goal promotion will prove a hit with new and existing customers .
One of our key aims to is ensure that , right across our mix of marketing challenges , our customers receive the right message , on the right channel , at the right time , every single time ; both in real time and as part of a pre-planned campaign . We hope this will help to provide a unique and enhanced betting experience .
Finally , localising our content is particularly important during the Euros . The tournament provides an opportunity to hyper-personalise all our content , campaign aggressiveness , trigger times and offers , depending on developments within the tournament itself .
Is it true that major upsets such as Leicester City this season are good news for betting companies ?
Leicester City winning the Premier League is an extraordinary , almost magical story and good luck to the customers who had the foresight
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