Unmissable
HEADLINE
Unmissable
Coca-Cola is everywhere . One of the lessons learned from Brazil was simply to provide more variety in bigger quantities , all of the time .
Each of the 51 matches taking place at the tournament will see Coca-Cola dispensed into a unique plastic cup bearing the colours of the teams playing , while a new aluminum bottle and sleeker can will also be launched during Euro 2016 .
The company has also entered a partnership with Panini to provide stickers of the French players on special 1.5 litre plastic bottles . It will also provide photo booths in fan zones and citiy centres which will enable fans to make their own selfie-style stickers .
At the games , 816 13-17 year olds have been recruited as
flag bearers to accompany the players as they enter the pitch .
Away from the stadiums and fan zones , Coca-Cola is supplying 300 bars with eco fridges and WiFi to help supporters without tickets to watch the games . “ Unlike the UK , this tournament is only available on paid for TV in France , so many people will be going out to bars to watch the games ,” Berquet explains . “ Our aim is to make the football experience as big as possible .”
“ As soon as an event like this comes around consumers want to be part of it . We will have between five and seven million visitors coming from around the world to be part of the atmosphere and celebrate the event . Out of these millions coming over , only 2.5 million will have tickets to the games and will
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