Surf ’ n ’ Fries successfully reinvented the fries market in small town Croatia and through drive , innovation and enthusiasm , looks to deliver continued success in markets all across the globe
It could be argued that any attempt to create a new and innovative way of consuming fries could be seen as trying to reinvent the wheel . Fries have been consumed in essentially the same way throughout history , but in 2008 the little-known Croatian based Surf ’ n ’ Fries set out to do exactly that , completely reinventing the way we eat fries through innovation , drive and unrivalled enthusiasm .
For Andrija Colak , Co-Founder of Surf ’ n ’ Fries , the first step was to solve what he described as an age-old problem – the boring , and impractical , old packaging
“ The old school fries are often sold in a paper cone , or even a flat tray with the fries sitting on top ,” he says .
“ Any sauces that you would elect to put on would sit on top of that first layer of fries , meaning the bottom layers would be without .”
What Colak did was design and create an incredibly unique , but equal parts simple , solution . This new packaging could hold not only your fries , but multiple tubs of sauce as well as two drinks . Simple , and incredibly effective .
This was a design choice that sat perfectly with the new millennial generation of consumers , ones who are very much on the go .
The packaging also represents the purest form of marketing that any company would die for .
“ People stop and see people walking down the street eating fries in our innovative packaging and they immediately want to find out more ,” he says .
A brave new world
With an innovative packaging solution , it was time to build a
148 July 2017