PIZZA HUT
“ I think the exciting part is that I don ’ t have the answer to what that will actually look like , and that ’ s the thrilling part of a five-year plan ”
— Troy Barnes , Chief Customer Officer for APAC , Pizza Hut
108 a pizza , regardless of the brand . An understanding of that behaviour would give us insight into a mindset .” The company has been working on a datadriven project that revolves around the behaviour of customers . Once the data was collected , the company then established a “ very purposeful and personalised ” capability . “ We ’ re moving away from segmentation and broad-based or broadcast marketing that leans towards certain offers and discounts . Instead we ’ re opting towards engaging with consumers on more of an emotional and personal level to create a more meaningful relationship ,” Barnes adds .
JULY 2019