PHYSICAL
TACO BAR
Lars Callebro , CEO of Taco Bar , details the ways in which his company ’ s restaurants are capturing the digital market
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D uring my 20 years in the restaurant business there has never been such rapid change in customers ’ habits and demands as there is right now , which is both interesting and fun to be a part of ,” says Lars Callebro , owner and CEO of Sweden ’ s Taco Bar . Despite this challenging environment , Callebro ’ s company , which offers Tex Mex cuisine , is growing at a healthy rate . Six new restaurants have opened in the past year , adding to its existing stable of over 40 locations across Sweden . Such growth is actually two-fold , encompassing both the aforementioned physical locations but also the ever-expanding digital market .
PHYSICAL
One of the factors enabling Taco Bar ’ s continuing growth is its implementation of the franchise model . “ Franchisees have a five-year deal with us ,” explains Callebro . “ They pay royalties and marketing fees which gives them access to our menu , our concept and our supply chain .” The system rests on the mutual benefit of franchisor , franchisee and suppliers , and Callebro is clear that growth can never be achieved at the expense of existing franchisees : “ Taco Bar ’ s
JULY 2019