— Lars Callebro , CEO and Owner , Taco Bar

“ The biggest challenge right now is the digital transformation happening in the retail sector ,” says Callebro . “ It ’ s not the case that today there are 100 people on the street and tomorrow there ’ ll be 50 people – but it is going from 100 to a figure like 90 . We needed to grab a piece of that digital market , and we have done that very successfully .” Part of the company ’ s continuing efforts in this sector has been the development of an app , in partnership with suppliers and others , that allows Taco Bar customers to order and pay inside the

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