Business Chief Europe Magazine July 2019 | Page 123

Delivery Heros and others is another way Taco Bar offers its customers the convenience they desire . “ This is a strategically important area for us to grow within the digital space ,” says Callebro , also detailing Taco Bar ’ s partnership with Leeroy on a datadriven , unified point of sale system . “ Leeroy is our point of sale partner and we are evaluating them and others regarding our app that we hope to launch within six to 12 months .”
It is through the twin considerations of physical and digital that Taco Bar has succeeded in growing throughout Sweden . Its ongoing digital transformation has set the company up to capture the digital market without neglecting its physical locations . Such has been its success within the country that the future holds expansion outside of its borders . “ We are constantly evaluating new markets ,” says Callebro . “ It ’ s in our long-term business plan to establish Taco Bar outside of the country , so we will continue to search for good partners to expand .”
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