TECHNOLOGY

All over the world , supply chains are disrupted by the advance of technology and leaders must rethink their strategies . Business Chief caught up with LatentView ’ s Vivek Wikhe to find out how organisations can make the most of digital disruption to best serve the end consumer .

Why must companies rethink their supply chain strategies in the age of digital transformation ? There are major cascading factors contributing to companies rethinking their supply chain strategies in the age of digital transformation . First , the demand side has changed rapidly . Today , there are more channels and touchpoints than ever before , which all serve different needs along the customer journey . This has resulted in a migration away from the way that demand has traditionally been generated . Invariably , it is the ability to service and optimise these new channels that allows companies to differentiate and gain a competitive edge . Organisations are no longer sure of the costs and margins in each channel that touches consumers , and are still figuring out which channels they need to service and promote in the digital era . Ensuring profitable margins across channels requires a well thought out supply chain strategy according to a company ’ s customer base and an

JULY 2019

Business Chief Europe Magazine July 2019 | Page 42

All over the world , supply chains are disrupted by the advance of technology and leaders must rethink their strategies . Business Chief caught up with LatentView ’ s Vivek Wikhe to find out how organisations can make the most of digital disruption to best serve the end consumer .