of the business agenda . They must ensure that an effective strategy is embedded into the company ’ s day-today workings , prioritising long-term value in a way that mutually benefits both employees and society at large . CEOs must outline clear objectives and purpose of the company beyond financial touchpoints , defining their values . It is important that these guiding values permeate every decision-making process , from environmental footprint to social impact to investment decisions .
Businesses must consider social impact as a company wide initiative and not just a tick in the box . Otherwise , they risk losing the trust of the public which can be extremely damaging in the long term . In this age of heightened transparency and increased accountability , companies cannot afford to leave this issue unaddressed . The consequences in doing so can be profound .
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europe . businesschief . com