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A portmanteau of “ Barbara and Sharon ”, Ba & Sh is a Paris-based women ’ s apparel manufacturer with stores in Asia , Oceania , select cities in the Unites States , Europe , and North Africa . Ba & Sh stores are primarily located in western and central Europe but the brand also offers its products online . The brand ’ s simple and feminine designs appeal to upmarket customers and have remained steadfast since its founding in 2003 . Smart supply chain management has made the brand transition well to online sales while allowing Ba & Sh to maintain a significant number of brick-and-mortar shops .

europe . businesschief . com