PIZZA HUT IS UNDERGOING A DIGITAL TRANSFORMATION JOURNEY TO BETTER UNDERSTAND CUSTOMER RETENTION AND ENGAGEMENT . CHIEF CUSTOMER OFFICER FOR APAC , TROY BARNES , TELLS US MORE

P izza Hut wants to create a world with more ‘ yum ’. As part of the Yum ! Brands corporation , a Fortune 500 company based in Kentucky , the company prioritises its customers ’ experience . Troy Barnes , Chief Customer Officer for the Asia Pacific ( APAC ) region at Pizza Hut , believes that with a focus on the consumer journey , the business will see positive results . Barnes ’ role is made up of three key pillars : restaurant excellence , digital experience and restaurant technology . “ Restaurant excellence focuses on what happens in store – products , delivering pizzas and food safety standards and service culture . Digital experience is about understanding how customers want to interact with the brand and delivering on that , largely through online purchasing , whether that be the website , app , social media or messaging ” he explains . “ Restaurant technology looks at the underlying technologies that support the employees