UST
UST
: Building success on technology , culture , and core values
" To be honest , I wasn ' t fully convinced that we were going to build the best IT company ," says Manu . " But what changed was every step of the way , the founders made that vision happen . The big focus was on building the foundational values and culture of the company – even before customers or projects came in , and that was the major focus ."
Pivot is a word we have heard a lot in the last two years as organisations have had to reassess aspects of their business just to survive . For UST , it was not the first time . The company was formed and was taking its first steps when the dot . com bubble burst at the turn of the new millennium . It ' s worth refreshing our memories on some stats from that crazy time . With computers and the internet taking off , investors clamoured for a slice of the action . In 1999 , shares in semiconductor company Qualcomm rose , wait for it , by 2,619 %. A dozen other companies saw their shares rise more than
“ TALENT IS THE CORNERSTONE FOR ANY KIND OF COMPETITIVE ADVANTAGE AND , IN TECHNOLOGY BUSINESS ESPECIALLY , TALENT HAS A LOT OF CHOICES ”
MANU GOPINATH COO , UST
1,000 %. The Nasdaq 100 lost 78 % of its value when the bubble burst . It was a time when UST realised it had to change its strategy .
" During the first Dot . com boom , our goal was to provide the up-and-coming startups with cutting-edge technology solutions . But we soon realised that by the time we invoiced , many of these Dot . coms had perished because the venture money ran out ," remembers Manu .
24 July 2022