UST
" We had to reinvent ourselves and say , ' how do we pivot from here ?' And we did that . We said we are going after large , global 1000 and Fortune 500 enterprises with sustainable budgets . So that ' s the goal we set out , and we had some early success .
" We were just a blip on the radar for many of them because they had big-scale service providers . We grew because we provided excellent execution and delivered services on time and with quality ."
Even though they were relatively small , UST soon saw repeat business coming . Manu says it is because the clients liked what they did and trusted UST " to do what is right ".
Manu also puts UST ' s success down to its passionate engineers who go the extra mile to deliver brilliant outcomes for clients . The technology inevitably evolves , and UST ' s learning agility sets them apart from the big-name competition .
" It ' s about understanding what the customer needs to move the needle ," he says , " to be a differentiator in the market . Our engineers are young , dynamic , and focused on learning . They were able to figure out solutions and upskill to deliver work for clients – taking a long-term view on the client relationship ."
That approach has clearly paid dividends , with the average tenure of each customer being 13 years with UST . That has also enabled UST to focus on around 150 valued Fortune 500 and Global 1000 companies . This focus on the customer has helped UST come a long way .
NURTURING TALENT Building a team means being able to spot talent , and Manu , as Chief People Officer until 2019 , set the stage for UST ' s talent transformation .
" Talent is the cornerstone for any kind of competitive advantage and , in technology business especially , talent has a lot of choices ," says Manu .
" Talent is critical because they compete and win against the competition at the end of the day . UST ' s strength lies with its talent , which means individuals in the company compete against individuals in other organisations to win business ."
One person who spotted talent in the young Manu Gopinath back in 1999 was Founder Chairman , the late G . A . Menon , who made an impact and who Manu
26 July 2022