Business Chief Europe Magazine July 2022 | Page 51

“ The goal is to improve many dimensions of our purpose , to have a purpose that is around people and businesses , around safety , peace and the environment , too . I personally call them ‘ The Four Ps ’, for People , Peace , Planet , and Progress ”
INJAZAT

“ The goal is to improve many dimensions of our purpose , to have a purpose that is around people and businesses , around safety , peace and the environment , too . I personally call them ‘ The Four Ps ’, for People , Peace , Planet , and Progress ”

NOUR EL ANSARI VICE PRESIDENT ,
INJAZAT government takes the lead , the friction between regulation and private operations ’ newness may indefinitely slow down any deployment progress . Proof of this can be seen when looking back at aviation developments , which were based on accelerated military innovations . The reason it happened so fast is that military innovations are government-driven and born in a quasi-unregulated realm of urgency …”
An open-innovation approach teamed with collaboration “ My day-to-day job is to oversee a portfolio of ventures that we source from different channels , including our strategic partners that are already technology clients for us , but also from new partners that could be future co-investing venture partners ,” says El Ansari .
To obtain a rounded digital ecosystem , El Ansari champions an “ open-innovation ” approach to collaboration and partnerbuilding – and here , he uses a kitchen analogy to demonstrate what he means by this .
“ In what we call the ‘ InGenius Kitchen ’, we take an open innovation approach , which is based on sharing a pool of ideas from our teams and from our teams ’ networks that could make sense to one of our partners .” In other words , each idea or solution is like an individual ingredient coming together in a proverbial pot to build a full venture recipe that may or may not work .
When it comes to choosing what to work on , El Ansari states that the decision hinges on whether ventures have the following three elements : a human design perspective , a business design one , and a tech design
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