PROFIT industry brands , including Airbnb , Ryanair and Trainline have all realised that travel insurance is an easy sell when someone is at the point of purchase – but there are many retailer scenarios where this logic can be applied .”
A win-win blueprint Embracing embedded finance requires careful consideration about engaging with customers and communities in a way that reaches beyond just financial transactions . That said , Hatami says retailers wanting to go ahead shouldn ’ t delay . “ Recent research from BaaS provider Vodeno revealed that 34 % of retailers are planning to increase their embedded finance offering in the next 12 months , while 22 % aim to dip their toe in the water for the first time . So there ' s a real risk of being outflanked by rivals ”.
Done well , Gauhman maintains that embedded finance should intuitively fit into brands ’ existing playbooks on customer retention and engagement . “ The big opportunity is to make embedded payments / lending / insuring part of a genuinely customer-first experience ,” he says .
“ In the process , retailers can distance themselves from consumer debt criticisms that could be magnified by the cost of living crisis .” In other words – beyond the glamour and buzz of BNPL – retail-own finance could be a powerful path forward , one that ' s hiding in plain sight .
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