IMAX AND NETFLIX emium price for IMAX so it ’ s liver a premium experience ”
ripps , President of International , IMAX
theatre experience . Cripps concluded : “ I think cinema will generally continue to move towards premium experiences in the future , be that IMAX , VIP luxury seats , in-theatre dining alternatives or high quality bars . Cinema really needs to carry on innovating .
“ Clearly the Netflix model and other services have been bought into enthusiastically by consumers , but that is not a bad thing . Cinema and home entertainment can continue to co-exist positively , but only if cinema offers something you can ’ t get at home .”
Andrew Cripps
Andrew Cripps was born in Sri Lanka , grew up in Japan and speaks fluent Japanese . He graduated from Georgia Tech with a degree in Industrial Management in 1981 , and then received his MBA from Georgia State in 1983 in International Business . He is a member of both the British Academy of Film and Television Arts ( BAFTA ) and the Academy of Motion Picture Arts and Sciences .
Cripps first joined the entertainment industry in 1985 in Tokyo Japan where we was appointed Representative for Japan and Korea for Thorn EMI Screen Entertainment , a British film company , responsible for the company ’ s theatrical and home entertainment releases in those markets . Since then he has worked for and with many industry giants , most notably Paramount Pictures International , the new international distribution company for all Paramount , Dreamworks , Dreamworks Animation , Marvel and Nickelodeon films . He joined IMAX in 2012 , becoming President of International in March 2016 .
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