TRUVO BELGUIM
“ The perception of Yellow Pages companies is either a listing in a telephone book or an online directory , but actually the reality is we are something quite different ”
– Allan Farrell , CIO
of the century . Indeed , goldenpages . be launched in 1999 under Truvo ’ s previous name , Promedia . Up to this point , the printed business directory had been unchallenged from its inception in Belgium in the late 1960s , the first Gouden Gids / Pages d ’ Or ( Dutch and French Belgian brand name equivalent of Yellow Pages ) being published in 1969 .
Changing landscape With such a fundamental shift in how the company generates revenue , aligning and digitising key business processes is an ongoing challenge .
“ Over the past few years we have tried to get a better understanding of what the core business processes and structures are and how they can be digitised from a customer point of
82 June 2016