Number of staff

600 for industrial-strength analytics capabilities to better understand customer audiences and behaviours ; behaviours which are constantly changing in a world where consumers interact with businesses across a vast array of touch points .

“ There are digital user experiences we haven ’ t even thought of yet and we must be set up to respond to changing consumer patterns in a much more rapid way than we can today ,” he adds . “ Using on-demand , best in class SaaS [ Software-as-a-Service ] solutions from the market and integrating them to our business landscape will help us to do this and become better than we are today .”

Industrialised analytics is one of several business optimisation trends highlighted by the likes of Gartner , Forrester and Deloitte which are currently shaping Truvo Belgium ’ s IT strategy . Making optimum use of data and leveraging

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