TECHNOLOGY
into something understandable as solutions rather than a list of 20 different digital products , we can really reach out to our market here .”
“ The digitisation of the customer experience will be key both now and in the future . This requires the entire company to be focused on continuously thinking about optimising and smoothening the way how customers interact with us in order to create an outstanding digital experience .” user experience has and will remain central to any further digitisation and lies at the core of the wider business strategy .
“ It has to be easy for customersentrepreneurs to interact with us and a lot of focus and effort is being spent on simplifying this experience ,” Farrell says . “ This is where our sales teams and the positioning of our solutions are so important . We have gone through a lot of simplification internally and that continues as we speak . By simplifying all of our offerings Photography supplied by : Sven Coubergs , Tanali Photography , Tom Claessens info . goldenpages . be 87