Business Chief Europe Magazine June 2016 | Page 92

Internationalisation
TORNOS

657 Number of Employees at Tornos

six-point plan , designed to further embed Tornos into the international marketplace and strengthen its pioneering legacy of innovation . The six strategic thrusts of the plan include internationalisation , flexibility , innovation , service , operational excellence and customised solutions .

Internationalisation

Hauser describes how a huge shift east in manufacturing prompted the need to adapt and evolve processes . “ We are in the middle of the machine tool world which is now a very , very global and international business ,” he said .
“ In the last 10 years there has been a large shift , mainly towards China . This had a big impact on our customers , but also on us machine tool makers . We had to adapt our strategy , which in the past was more or less focused on Europe , on specific markets which are in Europe and this has changed a lot since October 2012 .”
Key to this has been the opening of production plants in China and Taiwan , now responsible for around 50 percent of output , focusing on entry products and standard machines respectively .
92 June 2016