METRO CASH & CARRY
HOW METRO CASH & CARRY IS TRANSFORMING ITS OPERATIONAL MODEL TO DELIVER MORE FOR CUSTOMERS
“
The customer is not the king anymore ,” says Patrick Dittli , METRO Cash & Carry ’ s Global Director of Supply Chain Management . “ They have evolved into the master of the universe , standing in the middle of a multidimensional fulfilment matrix . The customer can choose where they want to get the product from ; there ’ s full transparency over the price and full transparency about availability .”
About two years ago , METRO Cash & Carry made the decision to introduce a new operating model . Deploying a new operating board , backed up by strategic focus on digital and technological innovation and , while implementing a proactive supply chain strategy , the company is unlocking value for the next generation of customers . We drill down to the core of this transformation and speak to one of the men making it all happen .
TRANSFORMING OPERATIONS “ The way the entire value chain has been built in the past is not configured anymore to meet the needs of the new environment ,” Dittli says . “ There are profound impacts on supply and value chains because we are sitting on physical assets built on the traditional way of fulfilling a traditional customer need up to the supplier .”
METRO Cash & Carry is a sales division of the METRO GROUP Wholesale and Food Specialist
64 June 2017