SUPPLY CHAIN code attached ,” Dittli explains . “ You can take your smartphone and scan that barcode to know where this fish comes from – you download the number and you can know the name of that boat that has caught the fish and where it was caught .”
Having demonstrated its ability to respond to changes in the market proactively , METRO Cash & Carry has laid the foundation for fundamental change that will bring benefits for customers , partners , and the business itself . Backed up by its commitments to serve customers ’ needs and protect the environment , the company is sure to lead its industry for the foreseeable future .
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