SAP , known industry-wide for its enterprise software capabilities , has evolved into a shining beacon of digitalisation . Darren Hunt and Laurence Leyden explain what this means for SAP ’ s vast global network of customers
Summer in the corporate world means , among other things , an increase in events . As businesses shop around for services , other organisations take the opportunity to not only showcase what they have to offer , but to educate . For SAP , that is the role of its Financial Services Forum .
This event , run by the multinational software giant , is now in its sixth year and has had a serious impact on the industry . Running between the 4th and 5th of July at Grange St Paul ’ s Hotel in London , it focusses on financial and insurances services , and on providing any and all information a customer might need to update its digital processes .
“ There ’ s so much noise today around digital transformation , how important it is , what it is , and what it ’ s not ,” says Laurence Leyden , General Manager , Financial Services ,
EMEA at SAP . “ We host an industry debate where we examine what impact digitalisation has already had on the industry and what new , emerging opportunities it creates for our customers . Perhaps more importantly , we wanted to make digitalisation very real for our customers ’ specific functions within their financial businesses .”
“ The event is a person ’ s or organisation ’ s opportunity to really understand where SAP is with its technology – in particular regarding digital cloud-led enterprise platforms and real-time information – and to really understand what that means in the context of their business ,” adds Darren Hunt , Head of Strategic Industries at SAP . “ SAP has such a good heritage from its legacy software position . Opportunities like this are fantastic , allowing us to continue the education of our customer base
74 June 2017