ENTERPRISE APPLICATION SOFTWARE PROVIDER
need to run back-office systems , and in Hunt ’ s words , “ we ’ re not switching the lights off . However I think it ’ s fair and appropriate , especially in the financial sector , that people understand we have technology today that might deliver their banking requirements of tomorrow .”
Financial services in particular are encouraged to update , because customer demands are evolving all the time . “ Until now , banks have waited for customers to come to them ,” Leyden explains . “ Digitalisation has forced us to shift the focus from transaction execution and product selling to adding value . That requires a different mindset and a different business model .
“ It ’ s important not to be distracted by the shiny new front end – it masks the problem . If the back office isn ’ t agile , then you ’ re simply investing in omni-channel inefficiency .”
While some may still have reservations about digitalisation , the cloud is more secure than ever , as well as offering the best flexibility and cost efficiency for the financial
Laurence Leyden
Darren Hunt
www . sap . co . uk 79