Business Chief Europe Magazine June 2017 | Page 81

ENTERPRISE APPLICATION SOFTWARE PROVIDER
keep its eye on managing two critical elements : managing the technology change and the cultural change within , and ensuring that change is pervasive across the entire organisation .”
One of SAP ’ s top priorities is to prove that digitalisation isn ’ t something to be wary of – it ’ s something to aspire to that will only improve business in innumerable ways . How the client feels is , of course , the most important thing , and while legacy customers cannot remain on the same platform forever , SAP offers equal support regardless of the level of digitalisation .
Hunt concludes : “ I think it builds an element of trust . I also think that trust has to go both ways . No doubt about it , organisations should move to digital-based technology quickly , but that has to be on the advice of both us and them .”
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