TECHNOLOGY
“ Our main purpose is to help our employees to do what they do best . Digitising is of course not a goal in itself but it helps our employees to deliver the best service to our customers ”
– Wim Vollenberg Program Management Officer for Digital Transformation
customer-centric , innovative and cost efficient European network carrier ’. “ If you take good care of your employees they will take good care of our customers and I think that ’ s fully aligned with our approach ,” outlines Vollenberg . “ Our main purpose is to help our employees to do what they do best . Digitising is of course not a goal in itself but it helps our employees to deliver the best service to our customers .”
The core objective for the ‘ Digital Studio ’ looking ahead is to see its influence continue to permeate KLM ’ s mighty operation through its role in the digital transformation .
Every four weeks , it hosts a demo to show interested observers the very latest technology developments being worked on and guest speakers are arranged to deliver talks to staff about the transforming digital world . Communicating its efforts internally and externally is also a vital tool , not only to attract new talent but to showcase KLM ’ s digitisation to the market .
“ We are an aviation pioneer and a pioneer nowadays is pioneering technology ,” concludes Oudkerk . “ 20 years ago , it was about pioneering with different things , but now it ’ s about that . It ’ s a really dynamic market now and will be for a long time . The thing with more and more local carriers coming in is we really have to innovate and make breakthroughs . “ We consider ourselves to be pioneers and we really want to be a technology pioneer too .” europe . businesschief . com 27