Business Chief Europe Magazine June 2018 | Page 60

of nuances . When you walk into that television aisle I ’ m sure you look at the TVs and you see new HD , 4K , and all these acronyms and you probably think to yourself , ‘ why do I care ?’
“ So , we have to drive that ‘ why you care ’, and we have to drive understanding . I figure if I can explain to my mom what all these acronyms mean , and why she should care , then we ’ re at a good spot . So , we try to drive understanding down to the very base level . It all equals quality .”
Goodman is certainly wellqualified and prepared to negotiate the communications conundrum of such rapid advances in technology . Having majored in political science and television media at San Diego State University , she has worked through the rise of web and increase in the number of ways we consume media .
Starting out at San Diego ’ s KGTV News , she moved to MP3 . com and Lindows before a long stint in PR and marketing at Qualcomm . It was

28.8 %

of scientific research and development personnel are female

36 %

of the management positions held by women at Sony ( USA )

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