GOCO GROUP
Whether you ’ re looking to find the right insurance policy or energy tariff , GoCo Group has the answer – and it ’ s all thanks to data
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W hen you first think of GoCo Group you might recall the catchy jingles and attention-grabbing adverts of one of its businesses – GoCompare . But behind the scenes it ’ s clear that the company ’ s technology prowess has been the key driver of its fame .
Recognising that consumers were having a hard time finding insurance deals , GoCompare was launched in 2006 , and it was the first comparison website to focus on product features as well as price . It ’ s proven to be a stellar strategy for success . Since it started , the firm has gone public , diversified into new areas , and is now home to four popular and well-regarded brands including GoCompare , MyVoucherCodes , weflip and Energylinx .
A lot can happen over a decade and GoCompare is living proof of that , explains Clive Gilson , Vice President of Technology : “ GoCompare started at the kitchen table in 2006 and since then it has grown to become a 300-people strong group with a market capitalisation of almost £ 400mn ,” he enthuses . “ It ’ s been a major journey . We hope to maintain our startup ethos to drive the business forward , even as we become a significant player in
JUNE 2019