CLICK TO WATCH : ‘ VP OF TECHNOLOGY AND GROUP DIRECTOR OF DATA AT GOCOMPARE : THE IMPORTANCE OF PARTNERSHIPS ’
123 ance is that we believe our customers want a complete service . They don ’ t just want to see us once a year to switch their car insurance ; they want to find a partner who can help them save money every day .”
Therefore , while price comparison is a cornerstone of its business , GoCo Group is also keen to create a more personalised , data-driven experience which it aptly describes as ‘ Savings-asa-Service ’. Essentially , this means creating a concierge type relationship with people and helping them save
money in lots of different areas . “ Data is at the heart of everything we do ,” adds Gilson . “ It allows us to understand our customers and actively offer savings rather than waiting for them to come and see us . It ’ s definitely more of a personalised , data-driven strategy .” The firm ’ s proprietary technology platform , SaveStack , is the backbone of this strategy . “ Ten years ago , we wrote the code to create a car insurance comparison service and then used that to create comparison services for other products like home insurance .
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