C oca-Cola Hellenic Bottling Company ( CCHBC ), a leading global FMCG business and strategic partner to The Coca-Cola Company across its 28 market group , has made great strides in its digital transformation journey since we sat down with the business in January 2018 . “ Two things that have happened over the past 12 to 18 months are acceleration and fine-tuning ,” says Group CIO Alain Brouhard at CCHBC ’ s corporate headquarters in Zug , Switzerland . A consummate professional with an active role at both Gartner and Singularity University , Brouhard has been leading CCHBC ’ s digital transformation as Group CIO for the past three years . The key advancements of the journey since we last spoke are encapsulated in the expanded deployment of its innovative smart cooler fleet as well as continual , data-driven revolutions of efficiency in both its internal operations and relationships with vendors and consumers . “ Digital transformation , for us , is to drive the topline growth as well as the bottom-line through efficiency and cost leadership : one of the most critical elements of that is in connecting experiences between our customers , our consumers and our business developers .”