FIDELIS HOSPITALITY
Sascha Dalig , Chief COO at Fidelis , discusses how the company is putting its customers at the forefront of decisions amidst digital transformation in the hotel industry
210
W ith technology redefining the way companies operate , particularly in the hotel industry , it ’ s become vital to embrace the latest trends as part of a digital transformation to maintain an edge over rivals in the field .
As a manager of a number of key Ibis hotel brands under its parent organisation AccorHotels in a franchise agreement , Fidelis Hospitality oversees the development of its hotels through a firm customer centric approach . Sascha Dalig , Chief Operating Officer ( COO ) at Fidelis , believes that by operating with its customers at the forefront of decision making , it has enabled his company to thrive in the industry . “ Our customers are extremely important . We ’ re always looking out for their comments to understand where we can do better ,” says Dalig . “ It ’ s up to us to put ourselves in the shoes of the guests and ask : what would I expect if I was staying here ? If you ’ re able to set this point of view within the mindset of your team , then it ’ s an extremely successful mentality to have .”
Dalig worked in a variety of different positions in the hospitality sector across Germany , including
JUNE 2019