As one of the world ’ s top three bottlers of Coca-Cola brands , Coca-Cola Hellenic Bottling Company ( Coca-Cola HBC ) sells more than two billion cases annually of carbonated colas , as well as water , juice , ready-to-drink tea , and energy drinks . Yet , the secret to Coca-Cola HBC ’ s market leadership goes beyond offering a vast range of products .

“ We are also working hard to move from data to insights , and we are developing and translating that data into insights , which will drive the business faster and in a more efficient way ,” says Alain Brouhard , group CIO of Coca-Cola HBC .

With the help of SAP technology and expertise , Coca-Cola HBC is applying large volumes of data generated from a substantial footprint that is connected to consumers 24x7 through a wide variety of brick-and-mortar and online sales channels . And by making this information easily accessible , the bottler can immediately pinpoint and address signs of economic challenges , growth potential , and readiness and foster for new-product introduction .

A refreshing new approach to ERP To take the first step towards this strategic vision , Coca-Cola HBC implemented SAP Customer Experience solutions to create a central customer Web portal that allows both sides of the commerce interaction to stay connected day and night . Plus , with the addition of SAP Integrated Business Planning , the production planning process became more integrated and responsive to changing needs .

The bottler then collaborated with SAP to deploy SAP S / 4HANA as its digital core of data intelligence . By eliminating technology hurdles such as information redundancies and error-prone data , the next-generation ERP suite is helping Coca-Cola HBC to reduce the cost of innovation and focus limited resources on more strategic initiatives that improve the customer experiences and consumer outcomes . In return , every employee can make faster , more precise decisions by accessing information captured business-wide in real time and act on that information immediately .

Expertise and support that revives , inspires , and sustains To help Coca-Cola HBC realize the full potential of SAP S / 4HANA , the SAP Digital Business Services organization provides clear guidance and support throughout the planning , implementation , and operation phases . The SAP DBS approach is designed to drive faster implementation and adoption with reduced complexity , increased automation , and greater ease of use .

For example , the SAP Value Assurance service offers the bottler access to delivery and technical expertise , methodologies , templated business scenarios , and tailored service . This industrialized implementation support is accessible and being applied through the deployment lifecycle – from planning and safeguarding to technical implementation , functional realization , and innovation .

Additionally , the services provide the baseline for an Integrated Delivery Framework that complements design authority of SAP . Led by SAP Digital Business Services , this approach carefully aligns and integrates delivery roles , methodologies , and services with potential system integrators – making the deployment of SAP S / 4HANA faster , smoother , and less risky .

The feeling of consumer satisfaction through innovation With the combination of SAP S / 4HANA , SAP Customer Experience solutions , and technical and functional expertise , Coca-Cola HBC is ready to serve a market that has fully embraced a world that is highly digital , proactively responsive , and tremendously fast . Every touchpoint across the business and commerce experience is now simplified , optimized , and connected – ensuring that the right beverages are available when and where consumers want them .