CLICK TO WATCH : ‘ CCHBC – FUTURE PLANS AND EMERGING MARKETS ’ 33 is blockchain , which CCHBC is currently piloting for use in supply chain management . “ We want to be able to communicate and provide supply chain visibility to the end consumer ,” he says .
The critical element to CCHBC ’ s entire journey is the focus on driving top-line growth through technology , never forgetting the importance of remaining cautious to the risks that such technologies can pose . “ We know that cybercrime is out there ,” concludes Brouhard , “ and what I believe to be absolutely critical is that , when we
leverage and enhance these technologies , we need to be very vigilant to the fact that we are opening the door to increased risk .” CCHBC ’ s laudable advancements with digital transformation are certainly compounded by this awareness , as both Brouhard ’ s and the company ’ s tireless focus on cybersecurity ensures it is ready for anything .
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