department store is leveraging tools including big data analytics , artificial intelligence and more to deliver more personalised experiences to its customers today .
Verticals such as finance and smart cities have also been identified as key target markets for Alibaba Cloud but , regardless of the sector , one thing is for certain : digital transformation is set to be at the heart of the company ’ s business strategy moving forward . “ We ’ ve seen that for almost every company today , especially in Europe , CIOs and CTOs don ’ t have any doubts about digital transformation ,” Wang adds . “ A could of years ago they were deliberating about whether to use cloud , but now they ’ re asking whether they will use Big Data or Artificial Intelligence . They have digital transformation strategies and are looking towards digital platforms because they want to change the rules . They want to be a game changer .” This has offered a window of opportunity for Alibaba Cloud , with Wang noting how customers are keen to develop intelligence-based partnerships with “ agile
53 europe . businesschief . com