DEEM FINANCE
In less than a year , Deem Finance has disrupted the financial services sector through innovation and dedication to its customers
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D eem Finance is built around a simple , yet often overlooked premise in the innovative world of digital banking : to empower every individual that dreams of a brighter future . The business is young , having only been established some 12 months ago , and yet it delivers on this vision with a pioneering and assured use of technology solutions that are smart and effective , yet simple and intuitive to use for all . For Deem , the customer is everything .
Naturally , many brands — particularly the new breed of fintechs for whom personalisation is a driving force — will state the importance of the customer in their business . For many , it may ring true . Deem , however , was built to be disruptive , to combine vision and innovation to be more than simply ‘ another challenger bank ’. At the helm of this fledgling business is CEO Chris de Bruin . A veteran of digital banking and a respected thought leader on digital technologies , de Bruin was approached to take control of Deem ’ s journey and , in doing so , to build a strong , knowledgeable and highly capable leadership team . He has done both .
JUNE 2020