“ Deem doesn ’ t have a slogan or brand tagline or need to be built around cliches ; the company absolutely delivers on that ethos ”
— Roy Hutchinson , Chief Strategy and Brand Communications Officer , Deem for risk and capital management , risk governance and modelling , and startups . “ As data sources become richer and more varied , and the ability to connect large amounts of unstructured data grows , there is no reason why a customer couldn ’ t get a product developed specifically for their individual needs and our risk tolerance .”
Any strong customer proposition has to be underpinned by trust and
EXECUTIVE PROFILE :
Roy Hutchinson 273 As a polyglot , Roy is a man of many words . Yet , when it comes to communicating financial strategy , he believes ‘ no jargon ’ works best for the customer . Roy has 35 years of consumer financial services experience , 20 of which were at Citibank , with Global , EMEA , Latin American , Eastern European and US leadership positions . After Citibank , Roy worked for 10 years in the core management team of Poland ’ s Bank Millennium , being a driver of changes required to make the bank rise to national prominence and become a reference for retail banking in the country . At that time , Roy also served in the Polish Executive Committee of Visa . Next , he became a Director at Deloitte Strategy Consulting , supporting financial institutions in different areas across Europe . Roy has managed all product families and segments in retail banking , from private banking to cash loans or payment cards , winning awards on several occasions , and has also developed or managed digital and branch-based businesses . A Fellow of the United Kingdom ’ s Royal Chartered Institute of Marketing , Roy holds a degree in Economics . middleeast . businesschief . com