Business Chief Europe Magazine June 2020 | Page 286

SOLIDARITY SAUDI TAKAFUL COMPANY

Raid Bakri , CIO of Solidarity , discusses his company ’ s digital transformation journey and the significant culture shift embraced by the organisation

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B ased in Saudi Arabia , Solidarity Saudi Takaful Company offers a range of the highest quality insurance products in the Kingdom . Overseeing the company ’ s digital transformation is Raid Bakri , CIO of Solidarity . Having worked for several large organisations such as Al-Rajhi Takaful and AXA Cooperative Insurance prior to joining Solidarity in 2018 , Bakri has a comprehensive understanding of the insurance landscape and what is required to succeed in the digital world . “ When I joined it was very important to hit the ground running ,” he says . “ The Solidarity CEO explained to me what he wanted to achieve for the company in its digital transformation , in addition to the services they wanted to launch . I built a straightforward agile strategy and outlined what we were going to deliver and committed that we ’ d do our best to deliver it within a year . And I ’ m very pleased to say we have achieved a 513 % growth over the last 12 months in the services that were digitised .”

Such growth has come to fruition due to Bakri and his team ’ s determination . In the past , Bakri believes that Solidarity wasn ’ t regarded as a major force
JUNE 2020