293 explains Bakri . “ You don ’ t need to walk into a branch or be bound to a specific location to purchase your insurance policy or render a service anymore , I call this practice the traditional way . We should enable our customers to purchase and render service from anywhere and any time . It ’ s very important to be a service-driven organisation rather than a profit-driven one . If we focus on the services , the profit will follow . At the end of the day , we are selling people a promise that if anything were to happen to your assets that are insured with us , we will return it to its former state , with as little effort required from the comfort of your home or wherever you may be by enabling digital channels and services .”
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