Business Chief Europe Magazine June 2020 | Page 60

DIGITAL TRANSFORMATION

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While technological change has continuously brought about unprecedented opportunities for those capable of innovation , it can also be the downfall of those who are inflexible and reticent to change . Adaptability , then , becomes an indispensable trait for businesses that want to succeed . Due to the highly competitive market , businesses must keep up with the rapid pace of change . The key to this is placing an emphasis on developing and establishing a mindset which favours adaptability into all levels of the workforce , from the boardroom , through to a business ’ IT infrastructure .

Businesses today are encountering amounts of data that grow at an exponential rate , which means they require the appropriate technology to exploit it . Reliable platforms which harness the power of their data enable better decision making and generate new insights and deeper customer engagement .

With a 20-year heritage helping customers maximise technologies to store , manage , move and secure their critical data , Aptum is one of a select group of companies able to offer true

hybrid infrastructure solutions with secure data centre , cloud , connectivity and managed services across North America , Latin America and Europe .

At Aptum , we believe that data should be treated as infrastructure . As the source of insight into performance , markets , and innovation , data should be considered the backbone of the

JUNE 2020