Sales enablement technology now business critical
DIGITAL STRATEGY
Sales enablement technology now business critical
With remote working and limited travel , sales enablement has emerged as a strategic imperative with growth of sales enablement platforms during the pandemic proving phenomenal with the global market estimated at US $ 1.3bn in 2020 and projected to reach a revised size of US $ 4.5bn by 2027 , growing at a CAGR of 19.5 per cent from 2020-2027 .
Leading sales enablement and content management platform Mediafly says that since the onset of the pandemic , it has seen a dramatic increase in the level of adoption and depth of its solutions with existing customers , and the number of new customers . Fast-growing platform Highspot has experienced back-to-back record quarters of new customer wins and annual recurring revenue growth for the fiscal year 2021 , while content management solution Showpad witnessed a 300 per cent YOY increase in 2020 in the use of Shared Spaces , its branded buyer portal technology , where sellers can collaborate with colleagues and customers without the need for arduous email threads .
Such growth confirms that “ sales enablement has become a business-critical function , and equipping teams with the right tools , training and structure can lead to incredible top-line results and more focused buyer engagement ”, says Pieterjan Bouten , CEO of Showpad .
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