Business Chief Europe Magazine June 2021 | Page 146

“ With an omnichannel model , the sales team can also become more agile , responding to the insights gained as well as being more flexible about how sales resources are deployed , and together this can all improve the efficiency and success of the sales team ”
DIGITAL STRATEGY

“ With an omnichannel model , the sales team can also become more agile , responding to the insights gained as well as being more flexible about how sales resources are deployed , and together this can all improve the efficiency and success of the sales team ”

DENNIS SPILLECKE SENIOR PARTNER , MCKINSEY & COMPANY
146 June 2021