Business Chief Europe Magazine June 2021 | Page 15

I love this song ! Nocola Katie

Africa ’ s social scene

Africa

Twitter is set to enter Africa for the first time , opening an office in the growing tech hub of Ghana , as it looks to one of the world ’ s fastestgrowing markets . Not a bad call considering half of Africa ’ s population is under 19 years old , mobile technology is booming , and the digital economy has near limitless potential in a country that is clearly untapped terrain for tech firms . Just 11 % of the population use Twitter , as of April 2021 . Facebook , which debuted in Africa in 2015 with HQ in Johannesburg has grown its users there to 54 % and has recently announced plans to open a second office – in Lagos , Nigeria , the continent ’ s biggest tech hub and dubbed Africa ’ s Silicon Valley . Not to be outdone , TikTok continues to grow its share in Africa via local partners including its African influencer platform partnership with South Africa ’ s Webfluential in 2020 and more recently the launch of TikTok For Business in South Africa . businesschief . eu 15