eDreams ODIGEO is one of the world ’ s largest online travel companies and one of the largest e-commerce businesses in Europe . We spoke to the business ’ CEO , Dana Dunne , to get his view on the future of travel and the importance of tech innovation .

WHAT SETS EDREAMS ODIGEO APART FROM ITS COMPETITORS ?

Tech expertise and AI sit at the heart of our business , and our constant innovation in this area has enabled us to become a market leader offering unparalleled content to travelers across the world . We provide access to the entire travel market , including over 274,000 flight routes and 2.1 million hotels worldwide ; this gives customers access to the largest combination of bookable options on a single platform . This scale of choice is not available elsewhere in the market and is a true distinction from other companies in the travel sector . Our ability to anticipate customer demand , be mobile first and develop new unique products , such as our subscription programme Prime , alongside the choice and convenience we offer has seen us become number two for flights in the global travel market .

WHY IS TECH INNOVATION AND AI SO IMPORTANT TO THE BUSINESS ?

Tech and AI are absolutely vital to cater to traveler needs and remain relevant within the travel sector . At eDreams ODIGEO we are proud to be continuously innovating and leveraging our tech capabilities to bring new products to market . We use AI to compare and combine billions of data points from the entire travel ecosystem to build our customers the ideal travel experience tailored to them . We are able to make up to eight billion pricing calculations per hour and compare millions of options in a matter of seconds . This all enables us to anticipate demands and offer personalised travel plans to consumers .

eDreams ODIGEO has consistently been at the forefront of tech innovation , this has enabled us to provide customers with new products and provide a seamless end to end experience . The travel journey starts for customers from the time they begin searching for their trip , this feeling will be heightened in the months ahead as people begin to make plans to reconnect with family and friends . One product we are extremely proud of is Prime . It was the first travel related subscription program to be launched and we recently reached the