BCG because it will make companies much more agile , much more responsive to customer needs . And that ' s what we ultimately want in supply chain management .”
I loved your comment on rational tradeoffs . If you don ' t mind , I would like to sneak in a question , because I think that is where people have a lot of difficulties , in setting a formal process for that and understanding that they ' re going to , let ’ s say , give up on price a little bit to mitigate some risk or increase safety stocks . How do you come up with a way to quantifiably balance those things , as you said , rationally ?
“ Absolutely , and that is a discussion that we very often have with our clients . One additional element to this is scenario capabilities . So if we want to play through certain scenarios , for example , let me take the Integrated Business Planning ( IBP ) process , which is typically a monthly planning process , which in the midterm synchronises demand with supply . And obviously , we cannot 100 % foresee the future of demand . So we need to look into scenarios , and in those scenarios , it is all about making trade-offs . So if we allocate