Business Chief Europe Magazine June 2023 | Page 33

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Gen Z is coming to a workplace near you . But what do Gen Zers want from their careers , their employers , and their workplace ? And what won ’ t they accept ?

WRITTEN BY : KATE BIRCH

Gen Z is coming , and fast . But are employers ready ? Generation Z , those born between 1997 and 2012 , now aged 11-26 , has now surpassed Millennials , and will soon become the largest cohort of workers , and consumers .

Within seven years , Gen Z ( also known as Gen Zers , iGen and centennials ) will comprise 31 % of the workforce in the world ’ s most influential business hubs .
And with its swelling youth population , the Middle East is destined to see massive impact from this demographic – especially the UAE , with Dubai ranked second ( 44 %) globally in CBRE ’ s Global Outlook 2030 for fastest-growing Gen Z population .
By 2030 , three-quarters ( 75 %) of the Middle East workforce will consist of Millennials and centennials , a sizeable increase from the current 38 %, data from UAE-headquartered The Talent Enterprise reveals .
And this new demographic is already shaping the economy , and the workplace .
But what do Gen Zers want from their careers , from their employers , and from their workplace ? And what won ’ t they tolerate ?
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