They will be more likely to turn down a role if the values of the company don ’ t match their own
Sustainability high on the Gen Z agenda In particular , centennials hold employers to high standards on the planet , and on giving back to their communities .
“ They are the first age demographic to place an incredibly high level of value on the ESG framework and the corporate social responsibility agenda ,” Shelly Crane , Market Director , Marketing , HR & Executive Support at Robert Half , tells Business Chief .
“ This is a generation that has been brought up surrounded by calls for environmental action , equality , diversity and inclusion , and so they place significant value on a business ’ s brand and reputation and will be more likely to turn down a role if the values of the company don ’ t match their own .”
While this can and does present a challenge for employers – and many employers may perceive Gen Zers ’ high ethical standards and ability to stand for what they believe in as a threat – it is also an opportunity for employers to hasten change .
Gen Zers will have different perspectives on many issues which leaders would be well advised to tap into , argues Noura , adding that embracing the Centennial workforce is an opportunity for employers to broaden their horizons and welcome new lines of thought which can lead to greater engagement , productivity , and growth .
Why embracing Gen Z values is good for business Shelley argues that having a workforce that reflects the culture of the wider communities you operate in has got to be hugely beneficial – in that it helps steer meaningful and
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Shelley Crane Market Director , Robert Half businesschief . com 37