LEADERSHIP | INTERVIEW shift focus and build back better – and the productivity has become 10X better than before the pandemic , he says .
“ The pandemic allowed much discovery , pushing us all outside of our comfort zones to discover new things – new ways to work , collaborate , and be productive . One of the key fundamentals we learned is that agility is essential , as is the necessity to innovate , transform and evolve .” lifestyle of millions ’ – which Yasser explains is about moving beyond the traditional approach of selling eyewear .
” We want to change the way people shop for eyewear , to transform the category from one that is classified as a must-have to a wantto . We want to remove all friction from the customer journey , empower the customer , and create an enjoyable experience ,” he says . “ We want to innovate and transform the world of eyewear , introduce new brands , new banners , new products , and services , and
READ THE FULL STORY
Ambitious retail rollout strategy Central to the Group ’ s transformation is its new mission statement : ’ Re-envisioning the world of eyewear by empowering the businesschief . com 45