PEOPLE | DIVERSITY
Emma Burdett launched WILD Women Collective in Saudi Arabia earlier this year
WILD – supporting wellness as much as ambition For Emma , who has seen the impact of burnout first-hand , it was important that WILD be as much about wellbeing as it is about striving for success .
“ Burnout is real and serious ,” declares Emma , and “ something I see often with women … as they work tirelessly to prove they are as strong , dedicated and just as committed and ambitious as men .”
Society continues to reward the ’ hustle ’, the pushing and striving , something Emma argues is an “ outdated and backward concept ” and one that needs to change . “ What we should be encouraging is creating space for ourselves and putting our health and wellbeing at the top of the agenda .”
And research backs this up , with one-third of employees in GCC countries reporting burnout symptoms , and more than 60 % reporting symptoms of poor mental health and wellbeing , McKinsey Health Institute finds .
The level of employees experiencing distress , often a precursor to burnout , was also higher in the GCC than globally , with 55 % reporting it compared to 32 % globally . And such burnout is often driven by toxic behaviour at work . GCC employees reporting high levels of toxic behaviour at work are seven times more likely to experience burnout – something Emma has herself experienced and is focused on
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