Business Chief Europe Magazine June 2023 | Page 69

TOP 10

07

YASSIR

Location : Algeria Founded : 2017 Founders : Noureddine Tayebi ( CEO ) Total funding : US $ 193.25m
Founded in 2016 by an Algerian Stanford PhD graduate , super app Yassir has grown to become one of the most valuable startups in North Africa , and one of the highest valued in MENA . Yassir , which means ‘ easy ’ in Arabic , offers on-demand services such as ride-hailing , food / grocery delivery , and payments , in six countries and 45 cities , and is especially popular in Algeria , Morocco and Tunisia . Three out of five on-demand activities in Algeria , its first market , are made via the platform . The super app , which has 8 million users and 100,000 partners , raised US $ 150m last year , and is moving into banking and payments .
Noureddine Tayebi ( CEO ) businesschief . com 69