LIFESTYLE | WELLNESS
Banyan Tree AlUla - Spa outdoor treatment
200,000 + The years of largely unexplored history held in Saudi city AlUla – a living museum now home to several immersive wellness resorts
This applies to both individuals and families , and uniquely , Zulal offers a Family Wellness concept delivering multigenerational practices and activities designed to encourage connection and positive habits .
This embrace of ancient Middle East wellness philosophy and of the desert landscape as a destination is part of Qatar ’ s National Vision 2030 , to honour the preservation of tradition and indigenous
knowledge and culture and boost family togetherness .
It is a strategy also employed by close neighbour Saudi Arabia . The Kingdom is carving out its own immersive Arabic-focused wellness strategy , as this less-than-traditional tourist destination looks to lure 100 million visitors annually by the end of the decade .
The tourism drive is part of the Kingdom ’ s efforts ( Saudi Vision 2030 ) to diversify its economy away from oil revenues and evolve into one of the world ’ s leading sustainable tourism destinations .
Saudi Arabia rolling out resorts that redefine wellness Mega projects from Red Sea Global ( Red Sea Project and Amaala ) and the Saudi government ( The AIUla Project / NEOM ) are rolling out high-end holistic wellness destinations that are redefining the wellness travel experience .
Centered around regeneration and sustainability , these immersive and integrated resorts focus on nourishing
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